Top 10 Reasons People Join Budget Motel Chain
Thanks to the internet it’s now easy for people to find everything they need, compare prices, read reviews and make their booking.
Specifically, in the accommodation industry, online services like Airbnb and other OTA’s are taking a greater slice of the pie and while their actions have impacted on the established motel operators, Budget Motel Chain have been proactive in our approach to this changing environment.
Joining Budget Motel Chain provides our members with a competitive advantage as they become active, informed members of the accommodation industry. We understand you lead a very busy life running your property, and while it might seem another thing to add to your day and is another thing you have to do, you are here considering what membership can offer you.
Membership with Budget Motel Chain could very easily be the one thing that saves you time, worry and gives you the competitive advantage you are seeking for your property.
We have always maintained the old adage of “Strength in Numbers” and the more members we have in Budget Motel Chain, the louder our voice to protect the accommodation industry for our future.
“Chris Fozard, Operations Manager, sent out an email earlier in the year advising us of a Government tender that would be coming up. Having never done anything like this before we decided to jump in headfirst and have a go.
The tender was a little bit difficult, but we worked our way through their online process and completed what was required. After few months we were advised we were successful and there is a possibility of 500 rooms over 2 years.
We would never of even had a shot if Chris hadn’t been sending us all the info he does, so a big shout out to Chris.”
Michael, Budget Motel Chain Member
Understanding our Guest
Knowing where our guests come from and who they are, means we can focus our attention on building our relationship with them and targeting them in the areas they occupy. The profile of the Budget Motel Chain guest enables us to cost effectively direct our members’ fees into areas that will generate the best return for their property.
Using research on how our guests interact with media and advertising, means we advertise responsibly and in ways that consumers engage with it.
Our research and insights give credibility to the decisions we make in our business strategy to support our members and the business.
Evidence Based Marketing
Budget Motel Chain members are located throughout regional Australia. Data from Tourism Research Australia provides evidence on the future of visitation for regional tourism and the people who will be visiting. We use this data to focus on areas that will generate the best outcome for our members.
Ten reasons to join the Budget Motel Chain
1. Our Network of Members and Support
2. Brand Recognition –Comfortable, Clean, affordable Accommodation
3. Low-cost fee’s from 40 cents-per-room-per day
4. Including Free* – UseRoss Channel Manager
5. Exposure on Budget Motels Web site
6. Access to Budget Motels Corporate Accounts
7. Notification of State Tenders
8. Price Comparison Tool
9. Targeted Advertising to 100,000+ Budget Motels Guests
10. Ongoing local support
Support for our Members
Australian Owned– All the money stays in Australian for the benefit of our members
Independence – As a member we will not dictate how you run your business, but we offer support and advice.
Marketing – Digital and data-based marketing to our 500,000 contacts promoting our member properties, regions, festivals, and events.
“BOOK NOW”- Button on your website so you pay zero commission on these bookings.
Corporate – Budget Motel Chain head office is actively pursuing corporate accounts to act on our members behalf between Federal and State Government departments, international OTA’s and the likes of Corporate Travel Management, CWT, FCM and AOT.
Preferred Partnerships – Budget Motel Chain partners offer specialized pricing and assistance with almost every requirement for your property.
Support – Regular newsletters keeping you informed of industry news events.
Online Price Comparison Tool
The Budget Motel Chain Online Price Comparison Tool is another example of how we have used technology to create a competitive advantage for our members.
It shows guests the price OTA’s are selling our members rooms at, compared to our members. This is a very unique and valuable tool that we offer our members on our website.
Results and analysis of the past guest profiling activity, Budget Motel Chain has identified niche areas of interest that we now use for our marketing and advertising.
A small sample of the niche markets of interest includes lighthouses, bridges, ‘big’ things, graveyards and trains, birds, art galleries, museums and sport.
Budget Motel Chain now has more than 100 different of areas of interest of niche topics that our guests engage with. This gives us the competitive advantage of knowing exactly what to promote, what to say and where to advertise.
Digital Marketing and Advertising Vs Traditional Styles
Using technology and the power of the internet can help us create different ways to take back control of our industry.
Online Marketing and Digital Media have transformed the way people travel and how companies operate. Yes, the playing field is more level than ever before, and consumer preferences and habits are changing. Yes, you need to keep up to date and adapt.
Traditional, old style methods of marketing are very expensive and do not reach as many people as digital marketing does.
Take Billboards for example; A Billboard campaign lasts for 1 month, is limited to very specific locations and is one of the most expensive forms of advertising you could use.
It’s also impossible to trace how many sales it gives you (or someone else) so you can’t measure the Return on Investment or how effective it really was.
In 2019, Thomas Cook – the world’s oldest travel firm collapsed. What happened? The internet happened. Consumers moved online for their travel needs and Thomas Cook did not – Amazing but true.
Online is experiencing about 7% to 8% growth per year compared with 2% to 3% traditional, older style methods. Are you prepared to take advantage of this growth? What are the results of your digital activity and website statistics?
Your Invitation to Become a Member
Over the last 3 years, Budget Motel Chain has delivered on our commitment to our members in the following areas:
> Continuity of Board Members
> Upgrade of our Website
> Development of the Online Price Comparison Tool
> Refresh of our brand identity and collateral
> Implementation of a Marketing Plan
> Development of the Budget Motel Chain Channel Manager, UseROSS
> Increase in revenue
The future of Budget Motel Chain is strong and healthy, and we would like you to be a part of our future achievements.
If you would like to know more, or are interested to hear how we can support your property, please contact us on 03 9784 4111 or email at firstname.lastname@example.org